Creux Automatiq

Formed by the minds behind the luxury diamond jewellery specialists known as Culet Jewellery, after years of hard work perfecting their craft, and sharing a genuine passion for watches, the Culet team set out on a new venture – to create an affordable, high-performing luxury timepiece.

Led by designer Dane Rumble, they set out on a two-year research adventure. The characteristics of the watches their minds were set upon creating naturally led them to Switzerland, where they would learn everything about movement precision, case manufacturing and the different materials and components that make up a quality timepiece.

With this knowledge, they began producing stunning, avant-garde timepieces inspired by modern design, yet respectful of the classics before them.